Marketing Strategy Template

Best for

• Best for

  Marketing teams planning a campaign or quarter.

Prepare your own brief

Add your topic and source notes. After signing in, review the brief and slide count before confirming AI generation.

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A plan for recurring presentations and other work

If each client or meeting brings new notes, decks and documents, compare a monthly workspace plan. Downloading the free file does not require a subscription.

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• Turn source notes into a brief

  Use chat to organize your thinking, then carry your facts into a presentation brief and document drafts.

• Create, review and revise the deck

  Confirm your brief before generating slides. Check the content, sources and exported PowerPoint or PDF file.

• Allowances for the surrounding work

  This plan includes 10 image credits per month. Builder access and usage depend on the plan and account. Image credits are allowances, not counts of finished images.

Slide-by-slide outline

1. Business goal

   Define the revenue or activation outcome, baseline and time period.

2. Audience

   Describe the buyer, the problem and where they look for a solution.

3. Positioning

   Explain the alternative customers use today and the reason to choose your product.

4. Offer

   Describe the product, pricing, proof and landing-page promise.

5. Channels

   Choose channels based on audience behavior and available resources. Avoid spreading a small budget too thin.

6. Content plan

   Map useful content to discovery, evaluation and purchase questions.

7. Campaign schedule

   Assign deliverables, owners and review dates.

8. Budget

   Separate media, production and tools. Show assumptions for conversion costs.

9. Measurement

   Define the events, attribution limits and criteria to continue or stop each experiment.

Copy the AI brief

• Replace the bracketed fields and supply your facts. Review every generated claim before sharing your slides.

  Create a marketing strategy for [company or topic]. Audience: [audience]. Goal: [decision or learning outcome]. Use these slides:
  1. Business goal: Define the revenue or activation outcome, baseline and time period.
  2. Audience: Describe the buyer, the problem and where they look for a solution.
  3. Positioning: Explain the alternative customers use today and the reason to choose your product.
  4. Offer: Describe the product, pricing, proof and landing-page promise.
  5. Channels: Choose channels based on audience behavior and available resources. Avoid spreading a small budget too thin.
  6. Content plan: Map useful content to discovery, evaluation and purchase questions.
  7. Campaign schedule: Assign deliverables, owners and review dates.
  8. Budget: Separate media, production and tools. Show assumptions for conversion costs.
  9. Measurement: Define the events, attribution limits and criteria to continue or stop each experiment.
  Source material: [paste facts and notes]. Keep placeholders where information is missing. Do not invent metrics, customer quotes or sources.

Before you present

• Before you present

  Check dates, units and sources. Keep one main idea per slide, use readable text, and remove anything that does not help the audience make the intended decision. The outline is free to copy without an account; generating and editing in Brainbaby uses your available allowance.