# Marketing Strategy

Build a marketing strategy around one audience, a clear offer and measurable experiments. This nine-slide outline helps connect positioning to execution.

## 1. Business goal

Define the revenue or activation outcome, baseline and time period.

## 2. Audience

Describe the buyer, the problem and where they look for a solution.

## 3. Positioning

Explain the alternative customers use today and the reason to choose your product.

## 4. Offer

Describe the product, pricing, proof and landing-page promise.

## 5. Channels

Choose channels based on audience behavior and available resources. Avoid spreading a small budget too thin.

## 6. Content plan

Map useful content to discovery, evaluation and purchase questions.

## 7. Campaign schedule

Assign deliverables, owners and review dates.

## 8. Budget

Separate media, production and tools. Show assumptions for conversion costs.

## 9. Measurement

Define the events, attribution limits and criteria to continue or stop each experiment.

## AI brief

Create a marketing strategy for [company or topic]. Audience: [audience]. Goal: [decision or learning outcome]. Use these slides:
1. Business goal: Define the revenue or activation outcome, baseline and time period.
2. Audience: Describe the buyer, the problem and where they look for a solution.
3. Positioning: Explain the alternative customers use today and the reason to choose your product.
4. Offer: Describe the product, pricing, proof and landing-page promise.
5. Channels: Choose channels based on audience behavior and available resources. Avoid spreading a small budget too thin.
6. Content plan: Map useful content to discovery, evaluation and purchase questions.
7. Campaign schedule: Assign deliverables, owners and review dates.
8. Budget: Separate media, production and tools. Show assumptions for conversion costs.
9. Measurement: Define the events, attribution limits and criteria to continue or stop each experiment.
Source material: [paste facts and notes]. Keep placeholders where information is missing. Do not invent metrics, customer quotes or sources.

https://brainbaby.ai/presentation-templates/marketing-strategy