# AI Short Video Brief for a Local Business

A local business needs a video that explains one useful offer clearly. Before generating or filming shots, create a brief with the audience, message, available location and a feasible call to action. AI can help structure the plan, but filming permissions, brand claims and the final edit still need approval.

## Your brief

1. Supply the real offer, customer question and intended channel. Identify any price, availability or deadline that must be verified before it appears on screen.

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2. List available locations, permitted people, product photos and existing clips. Keep third-party music, faces and testimonials out unless you have the necessary permission.

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3. Choose duration, aspect ratio, language and a production budget approved by the owner. Decide whether the output is a filmed edit, generated clip or a mixture.

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## Prompt

Create a 20-second video brief for [business and approved offer] using only [available assets]. Return audience, message, five-shot storyboard, spoken line, on-screen text, CTA and approval checklist. Label shots needing filming or paid generation. Do not invent customer results, discounts or music rights. Keep claims verifiable and text readable on a phone.

## Illustrative example

Illustrative business: a cafe wants to show a new takeaway ordering process. Five shots show the menu, approved ordering step, preparation, packed order and collection point. The brief uses the real process instead of claiming ‘fastest in the city.’ If people appear in the cafe, the production plan checks permission before filming them.

## Acceptance checks

- [ ] Can the business produce every planned shot with the stated assets and permissions?
- [ ] Does the video explain one offer and a real next action without unsupported claims?
- [ ] Are language, on-screen text, aspect ratio and final approval assigned before production spending?

Do not assume a generated video is ready for an advertising platform. Review the actual output, rights, product accuracy and platform requirements; a storyboard is a plan, not a published or approved ad.

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Brainbaby · https://brainbaby.ai/blog/ai-local-business-short-video-brief

CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/