# AI Hindi and Urdu Campaign Brief: One Accurate Offer

A campaign can use natural Hindi or Urdu without creating a different offer in each language. Start with one approved message sheet and define what can change stylistically. Use AI to draft variants, then review claim consistency, readability and the actual destination page before publication.

## Your brief

1. Provide the approved offer, eligibility, exclusions, dates and CTA destination. Identify terms that must remain exact, including product names and price conditions.

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2. Define audience language preference and channel. Hindi and Urdu audiences are not interchangeable; specify script, tone and whether Roman Urdu is appropriate for this audience.

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3. Choose a reviewer for each language and define approval steps. Supply current landing-page copy so the campaign does not promise a feature the destination lacks.

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## Prompt

Create a campaign brief from [approved message sheet] with English and [Hindi/Urdu] variants. Give core offer, audience, allowed tone changes, headline options, supporting copy and CTA. Preserve dates, exclusions and brand names. Add a cross-language mismatch table and a destination-page check. Do not invent local payment support, discounts, cultural claims or launch status.

## Illustrative example

Illustrative offer: a business-document workflow with current plan limits. Both versions describe the same document task and link to the relevant workspace. Neither adds free media credits or a local payment method merely to sound appealing. A date written as 05/11 is expanded to a month name after the owner confirms the intended calendar date.

## Acceptance checks

- [ ] Do the variants preserve the same offer, exclusions, eligibility and confirmed dates?
- [ ] Has an appropriate reader checked natural phrasing and script layout on the actual channel?
- [ ] Does the destination page and account journey support the message and CTA?

Do not infer someone’s language, culture or purchasing power from their country alone. Give readers a language choice and test the real funnel, rather than using stereotypes to fabricate local relevance.

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Brainbaby · https://brainbaby.ai/blog/ai-hindi-urdu-bilingual-campaign-brief

CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/