# AI B2B Sales Pitch Deck: Build a Buyer Decision

A generic company introduction rarely answers a buyer’s actual question. Start your sales deck with their situation, then show the proposed change and evidence you can substantiate. Use Brainbaby to draft the story and create slides after the facts and next step are agreed.

## Your brief

1. Write the buyer’s role, decision and current problem in their terms. Distinguish a discovery hypothesis from a need they have confirmed.

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2. Collect approved product facts, usable screenshots and dated evidence. Mark customer examples and quantified benefits as unavailable unless you can substantiate them.

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3. Define the proposed next step: a pilot, technical review or follow-up meeting. Provide scope, decision owner and any commercial terms you have actually approved.

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## Prompt

Create an eight-slide B2B sales deck outline from [approved facts]. Cover buyer situation, problem, proposed workflow, product example, evidence, pilot scope, risks and next decision. Use only supplied numbers. Label hypotheses and missing proof. Give one message and speaker notes per slide. Do not invent customers, ROI, testimonials or a guaranteed implementation date.

## Illustrative example

Illustrative buyer: an agency struggles to keep a proposal and delivery deck consistent. A useful product slide shows the same approved client brief carried into those two outputs. The pilot slide proposes evaluating one authorized brief against a checklist; it does not claim that the software will cut costs by a fabricated percentage. The final slide asks who will approve the pilot result.

## Acceptance checks

- [ ] Does the first slide address this buyer’s decision rather than recite a company slogan?
- [ ] Can every metric, logo and customer claim be supported by approved evidence?
- [ ] Does the exported deck preserve text, charts, notes and a specific next step without layout overflow?

Do not add a famous client logo just because AI associates it with the industry. When evidence is missing, show the proposed evaluation and its criteria rather than presenting a fictional case study.

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Brainbaby · https://brainbaby.ai/blog/ai-b2b-sales-pitch-deck

CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/